Marketing
has a vital role to play in creating a more sustainable society since it is
through the marketing function that most of society’s consumption needs are
identified, anticipated and satisfied. This
course focuses upon sustainability-oriented marketing management decisions at
product, corporate and society (briefly) levels; it will introduce an Integrated
Sustainability Marketing Strategy and both the implementation and conceptual
aspects would be covered.
- Professor: Sara Willox
Corporate Social Responsibility and Ethics is a course that will provide the student with a
comprehensive perspective on the value of social initiatives for companies, investors,
employees and customers in a way that is useful, visionary and practical to MBA students.
The main goal of the course is to show that community engagement and the maximization
of profit/ shareholder value are not mutually exclusive, but mutually reinforcing
- Professor: Craig Mayberry