Marketing has a vital role to play in creating a more sustainable society since it is through the marketing function that most of society’s consumption needs are identified, anticipated and satisfied. This course focuses upon sustainability-oriented marketing management decisions at product, corporate and society (briefly) levels; it will introduce an Integrated Sustainability Marketing Strategy and both the implementation and conceptual aspects would be covered.

Corporate Social Responsibility and Ethics is a course that will provide the student with a comprehensive perspective on the value of social initiatives for companies, investors, employees and customers in a way that is useful, visionary and practical to MBA students. The main goal of the course is to show that community engagement and the maximization of profit/ shareholder value are not mutually exclusive, but mutually reinforcing