This introductory course surveys new directions and emerging trends in digital marketing, with a focus on entertainment and storytelling and its impact on the entertainment business. Dig­i­tal tech­nol­o­gy is profoundly chang­ing the way busi­ness­es and not-for-prof­its oper­ate. This course will pro­vide key skills for learn­ers look­ing to bet­ter under­stand the field of dig­i­tal mar­ket­ing, devel­op mean­ing­ful con­tent, con­duct ana­lyt­ics to eval­u­ate cam­paigns, and learn how to make the most of organ­ic and paid tac­tics to best reach their tar­get audience.