Entrepreneurial
Management is a course which provides a comprehensive and practical analysis of
the responsibilities of the entrepreneurial team leading an entrepreneurial
venture. It begins by recognizing that there are three ways to launch an
entrepreneurial venture; one can buy an existing business or one can purchase a
franchise; as alternatives to beginning the venture from scratch. This course explores the factors and issues
involved in the three methods and helps students to see how a decision is made
as to the most beneficial approach for a given venture. The course continues with concepts and
processes involved in guiding an entrepreneurial venture through the growth
period. Venture growth involves
articulating, integrating and achieving economic success and growth through leadership
and management skills.
- Professor: Demonstration Teacher