Course Textbook Information

Entrepreneurship: Starting and Operating a Small Business, 4/E

Authors: Steve Mariotti Network for Teaching Entrepreneurship and Caroline Glackin, 

Shepherd University

Publisher: PearsonEntrepreneurship: Starting and Operating a Small Business, 4th Edition      

Published:  2016

ISBN-10: 013 393445 4
:  9780133934458


Text Description

Entrepreneurship: Starting and Operating A Small Business, Fourth Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This edition is based on a proven curriculum from the Network For Teaching Entrepreneurship (NFTE) and includes new case studies, a new Honest Tea Business Plan, and more on topics such as cash flow and e-marketing. Drawing on the experience of Steve Mariotti and Caroline Glackin, students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.

The textbook and all course supporting materials are written and presented to the student at the upper division level and graduate school English reading level.

Last modified: Wednesday, 30 March 2016, 5:58 PM