`20 Years of Ups and Downs Working in the Asian Fast Lane` with Michelle Kristula-Green, President of Leo Burnett Asia-Pacific region.
This short presentation will be followed by an open-floor Question and Answer session, where Ms Kristula-Green will respond to questions posed by audience members on the topic of their choice.
Michelle Kristula-Green is the current President of Leo Burnett Asia-Pacific, one of the world`s best-known advertising agency brands specialising in "icon brands", or "ideas that inspire enduring belief". Michelle heads Leo Burnett and Arc Worldwide`s 18 offices, comprised of almost 2000 employees in 14 countries. Before assuming the role of President in February 2004, she was previously the first woman to run a multinational agency in Japan, serving as President and representative director of Beacon Communications, the highly successful partnership with Dentsu. One of the only non-Asian agency heads to have proficiency in both Chinese and Japanese, Michelle began her career at Leo Burnett more than 20 years ago, and has worked in Chicago, Taiwan and Tokyo. In addition to incorporating Dentsu into Leo Burnett, Michelle is known for creating campaigns for Diet Coke, Minute Maid, Ricoh International and McDonalds, and has worked with a wide range of local and multinational clients, including airlines, packaged goods and technology companies, helping businesses effectively localize global brands and globalize local brands.
Michelle is also known for creating pioneering thought leadership programs, which translate across regions. Chief amongst these is `Voices at the Bottom of the Pyramid`, an extensive study undertaken in China and India, looking at the world of the low-income consumer and how best to market brands and services to them.
In a recent study by the Wall Street Journal about the top women they believe to have the potential to make a significant impact on business in 2007, the Journal included Michelle in their list of "The Top 50 Women to Watch:2006", referring to her as the "most powerful woman in Asian marketing".
Michelle brings to this seminar a wealth of experience and insight into advertising and marketing within the Asian market with some of the most powerful companies and brands in the world.
Take the opportunity to come and listen to one of the most influential women in business today, as well as `the most powerful woman in Asian marketing`, in an intimate setting at Anaheim University`s Akio Morita Learning Center, Minami Aoyama, Tokyo.
The seminar will be held on Wednesday February 6th, 2008 from 7:30pm. There is no charge for attendees.
Please call 03-3498-1005 or e-mail me at info@anaheim.edu if you would like to reserve a seat. You are most welcome to bring a guest if you wish.